How to Make Money by Recommending
Products to your Mailing List
Recommending products is a very
smart thing to do when you mail to your list. But what is the best way
to do this?
In order to increase sales, you
don't want to come across as just trying to plug products and sell. What
you should be doing is producing valuable information and solving your
readers' problems. The secret is to suggest answers to the problems of
your potential customers. You do this by suggesting products as
solutions.
How do you know what your readers are looking for?
As you have an opt-in list of subscribers
the easiest thing would be to regularly poll them or offer them a
survey. Ask them a question either on your website or in your
newsletter. Tell them they don't need to give you their email
address....
One tactic I've found successful
is to post such a question on the thank-you page immediately following
any sign up for my newsletter. I usually ask a question like: "What
would you like to see in my newsletter?" And I specify that they don't
need to give me their email address, plus I offer a free bonus, (such as
a report I've written), to sweeten the deal a bit more. What I like
about this idea is that even before people have come to my newsletter I
learn what they are looking for when they sign up. If you take note of
this over a while you can find out what problems your readers have and
you can tried to offer solutions in your emails.
How to recommend products in your emails
There are a few things that you should consider carefully before making
recommendations in your emails:
-
concentrate on providing
valuable content in your email which seeks to answer a problem that
your readers face.
-
make two or three
suggestions for products which can help solve those problems.
-
use text links with
descriptive texts showing exactly what they will find when they
click on the link.
-
have a call to action. This
means you must say something like visit, go to, check out, find out
more, read, get, buy, act now etc...
-
make sure that any text link
doesn't have more than four words in it and that the most
descriptive and important words go at the beginning of the text link
-
put the link into the text
naturally so that it doesn't seem like an obvious sales tactic
-
put your text links at the
end of paragraphs or after content. First give the information and
then make the suggestion
-
if you text links point to
affiliate products then make sure that you made the links go via a
redirect page on your website so that they don't appear obvious as
affiliate links. Any reader would rather click on a link that looks
like this:
http://www.yoursite.com/product.html
Which products should you suggest?
Any product that you suggest should be relevant to the topic of your
e-mail. It's a complete waste of time to throw in a recommendation
for a product which is not related to your article or message. You
won't make any email sales that way
and you will annoy your readers.
You should recommend products which help solve problem that the
reader has. You should
present it as a solution that he or she has been looking for and now
they have found it, they need to get it.
You should know the product and have used it. Talk about the
benefits of the product and why you are suggesting it as the
solution. If you believe in your product you are more likely to be
able to sell it.
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