How To Build A Mailing
List
Internet Marketing Articles
by: Bob Gill
Most people working online realize that to successfully
market and sell products you need a list of customers. These
customers are usually people you have built a relationship
with over time, people who have learned to trust you and who
you can feel free to contact again on a regular basis.
The biggest problem on how to build a mailing list from
scratch is that it takes time to build. Added to this is the
difficulty in knowing where to start. You can obtain all the
advice on getting started easily enough, but how to
successfully put it all in to practice? How to build a
mailing list easily? Not an easy task for complete newbie
list-builders, for example.
You can purchase ready-made lists, but because you don’t
know anyone on these lists personally you could be accused
of spamming when you eventually make contact. The other
thing is: how many others have access to these lists and
won’t the people on the lists be fed up being inundated with
all the opportunities being offered?
In my search to getting started with building a mailing list
– or downline building – I wanted to be sure that I could
build a mailing list quickly and that I would be dealing
with double-optin customers. (A double optin email list
works this way: a subscriber signs up, then receives a
confirmation email which he/she must respond to in order to
be added to the list). Also, I wanted the best possible
scenario to building a relationship with my customers.
In my search also, I was looking for a quality freebie I
could give away as an enticement on a squeeze page I would
be using to attract people to my list.
In my research I had a good look at various strategies
currently being used in downline building. Co-registration,
for example, is a lesser known method of list building where
you can post a newsletter or an ad on a website that offers
various other publications. In this system you pay for
everyone who clicks on your ad and completes their
information, with the information being sent to you as a
lead.
It’s possible with co-registration to quickly build up your
list in just a few days. Of course with these leads you
don’t really know them, so you need to build trust and
contact them with a few messages along friendship lines
without trying to sell them anything. After you have sent
them a few messages, you can try a soft-sell approach by
writing a review for your affiliate product or for whatever
you are selling.
Paid co-registration can be very effective, but should be
avoided by beginner marketers because of the large, needed
upfront investment. Best to stick with free co-registration,
it seems.
Free co-registration can involve members embedding a piece
of code into their website. This code shows up as a form
showing several publisher newsletters with their subscriber
links. Marketers can leverage their existing lists to gain
credits that are converted into targeted traffic.
Joint ventures can result in almost instant huge sign-ups.
Here, you have an agreement between a publisher and JV
partner where the JV partner agrees to promote the
publisher’s product in exchange for a commission. It is not
uncommon for marketers to gain thousands of subscribers in a
joint venture arrangement.
Joint Ventures are a great way to get something for free.
You could, for example, contact an ezine publisher and offer
him a free copy of your product if he’ll promote your
product with his subscribers. The important thing is to
offer something of value to both your JV partner and his
subscribers.
I am happy to say that I have found the ideal partner to
help me start building my list quickly with double-optin
customers, and who, at the same time, gives me a high
quality freebie with complete rebranding rights that I can
give away to help me sign up people on my list.
Co-registration is also an added feature of this business.
The emphasis with the methods used by this company is on
building your list quickly, while at the same time building
relationships with your subscribers.
Because of my partner set-up, I can email people in my
personal matrix and I have the opportunity to send ads to
people outside my downline via a special random system. This
is what I call first class downline building.
I could have just joined this partner as a free member for
great benefits, but I opted to join at the discounted
upgrade level so I would have the ability for greater
mailing frequency to the different 1000 or so members I will
have access to from one week to the next. This is only one
of several advantages for upgraded members.
Owning your list means you own your market. Invest now in
your own list building plan by taking action – now!
If you want to know more about a successful way on how to
build a mailing list, go to:
http://www.homebusinesslink.com/squeeze.html and follow
the directions for obtaining a coolcool, free pdf report.
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